BMA Marketing’s blog

Tips, stories and news to grow your business 
« Back to blog

Recreating an app invention in my CRM in one day

I just accomplished an exciting objective this morning where I created an "app" (as in "there's an app for that" - aka application) in my CRM (http://www.longJump.com) to handle the process of creating and sending US Postal mail for my "Birthday Party Sales Mailing" service clients.

I created a crude system using MS Access and Outlook about a year ago to run the then new service on. Now that I have signed many clients, I find my original solution does not scale. A part of my paper printing and direct mail sending process uses email.

How exciting that in one day I was able recreate my invention and make use of my CRM's incredibly powerful system capabilities (ex: the CRM can send thousands of emails per MINUTE while I can send a few hundred per HOUR), eliminating massive bandwidth limits that my own "home-office" grade equipment presented.

Comments (0)

Leave a comment...

 
To leave a comment on this posterous, please login by clicking one of the following.
Posterous-login     Connect     twitter