Promote Your Business With Coupons and Contests
Find out why offering customers coupons or giving them free
products is beneficial for your business.
While the name guerrilla
marketing was conceived in 1980 with the first guerrilla marketing book, there
is evidence of guerrilla marketers way before that. In 1895, C. W. Post, the
cereal manufacturer, offered the first money-off coupon ever issued in the
United States. The one-cent off coupon came with Grape Nuts cereal. By turn of
the century standards, this was very guerrilla-ish, and a lot of money. Today
the use of coupons has grown so much that consumers have saved over $4 billion
dollars since coupons were invented. Not bad for just a little clipping and
redemption. Coupons bring a consumer to a business to spend more than the
incentive cost of the coupon. That's the basic concept of using coupons. That's
guerrilla marketing.
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