My first 24/7 Recorded Message Hotline
Another smart idea from Ben Hart's book "Automatic Marketing" was to setup simple recorded messages that offers useful information for whatever business type / industry that you serve.
On top of figuring out "what marketing to do" (thanks to Ben I now have some clear projects in mind and know what steps to take), finding the time and resources is huge challenge.So...I used my iPhone yesterday to record a conversation with my partner Ray where I asked "what would he tell our prospects".
It's crazy - we were in Panera Bread, lots of noise, I am pointing my phone at Ray like some tech nerd. Ray convinced me to place it on the table and went on to give a short, genuine explanation about a service we offer (a direct mail program).I took the recording last night and...
- converted the m4a file at www.convertfiles.com into a mp3 file- Downloaded a free audio editor from www.audacity.sourceforge.net- recorded an offer for a free market analysis at the end
- set up a 888 number on www.kall8.com ($2 / mo)
- put the phone to my PC speaker and played the recording into Kall8 as my message
- Setup an ad on Google Adwords promoting the free message and my free market research offer (I'm starting with a $1 / day)
Now I have this marketing working for 24/7 for the cost of: setup time, the Kall8 number and a Google Adwords campaign.
Isn't this exciting!
