BMA Marketing’s blog

Another fine idea in Ben Hart's AUTOMATIC MARKETING is to create a list of businesses that are "complementors"!

I emailed 3 business last week. 2 are certainly what I used to call competitors, but as I reviewed their web site I found that we do not really offer the same services!

No response yet.

I also contacted list companies that I buy lists from each time I close a sale. I suggested that I might be able to help their prospects or past customers who are slow to reorder due to being in need of a specific service I offer. If the list company can connect us and I can help their prospect/client, I will need to...order a list from the list company!

Complementors

From Wikipedia, the free encyclopedia

Complementors is a term used to describe businesses that directly sell a product (or products) or service (or services) that complement the product or service of another company by adding value to mutual customers; for example, Intel and Microsoft (Pentium processors and Windows), or Microsoft & McAfee (Microsoft Windows & McAfee anti-virus).

Complementors are sometimes called "The Sixth Force" (from Porter's Five Forces model), a term which was coined by Adam Brandenburger.

Before its use in business, the word was used to describe a color that is complementory to another color.

http://en.wikipedia.org/wiki/Complementors